Taylor’s Darling Designs
Role: Creative Director/Brand Designer
Brief: Create the visual identity for a small LA-based business owner. The owner created Disney-inspired fan items like stickers, custom water bottles, mouse ear headbands and such, but didn’t want Disney too present in the branding for obvious copyright reasons. The owner described a desire for feminine elements and a script style font approach.
Tools: Adobe CS
Initial Concepts
First explorations tested font approaches and floral touches to describe femininity.
Final lock ups
The stakeholder was very decisive when reviewing treatments. She loved the script font for it’s legibility and cohesion between the main logo and mini version.
