Driving Alliance
Role: Brand Designer
Brief: Provide visual identity for Los Angeles-based Non-Profit. They partnered with local bars and clubs to offer free rides home for patrons. I was hired to brand their initiative from business cards to swag items to potential car skins. The founder wanted a late-night aesthetic. We aligned on a grungy, “Wee Hours of the morning” vibe that emulated the city before sunrise. The organization was, unfortunately, squashed in the wake of Uber and Lyft.
Deliverables: Brand Visual Identity - Main Logo and variants, color palette, typography and design elements.
Tools: Adobe CC
