Brand Identity & Creative Lead
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PermadeathCoffee

 Permadeath Coffee Co.

Role: Brand Designer

Brief: Permadeath Coffee Company’s brand aesthetic is based on role-playing, and hardcore survival fighting games experiences from Elden Ring, Bloodborne and Dark Souls. The Stakeholder wanted a grim reaper, or concepts of death and mortality included within the lockup. He also favored a hand-drawn look to the Death character. This was a great opportunity to exercise some more traditional applications.

Deliverables: Logo suite.

Initial Logo Sketches:

Final Look:

Applications: