Permadeath Coffee Co.
Role: Brand Designer
Brief: Permadeath Coffee Company’s brand aesthetic is based on role-playing, and hardcore survival fighting games experiences from Elden Ring, Bloodborne and Dark Souls. The Stakeholder wanted a grim reaper, or concepts of death and mortality included within the lockup. He also favored a hand-drawn look to the Death character. This was a great opportunity to exercise some more traditional applications.
Deliverables: Logo suite.