NAF Tech Campaign
My Role: Design Director, Creative Lead.
Brief: Mortgage companies can be slow to adopt new technologies or provide incomplete adoption training, making agents spend more time troubleshooting when they would rather focus on their pipeline. NAF internalized these friction points to develop their own unique platforms that catered specifically to eliminating common gaps in mortgage tech and fully integrated them with each other to create a tech ecosystem that embraced transparency and flexibility.
We were tasked with concepting a brand campaign to educate internal audiences around the company’s newly overhauled and bespoke tech stack. The message centered around how clunky tech kills momentum and NAF’s ecosystem works seamlessly with how agents actually do business across diverse audiences and partners.
Inspiration/Moodboard
The concept was bold, minimalist, and future-forward. A sleek and evocative theme blends high-impact value points and surreal imagery to create an elevated, tech-startup vibe.
The final look was full of positivity and intrigue.
Mortgage companies are often slow to innovate on their tech stack. So when an Agent joins a company, they have the same pain points just reskinned to new company colors. NAF’s full complement of designers, developers and engineers worked to solve the common issues of unreliable apps when in the field. This is investment in their platforms was a major untapped selling point for recruitment. We adjusted content and headlines to work with external recruiting efforts to show that investment in agent success.
