2023 NAF Rebrand
New American Funding’s Rebrand (NAF) was a living project from mid 2022 until the end of 2024. Partnering with Executing and Creative leadership to redefine NAF’s market position, voice, personality, message framework as well as their visual identity and design system.
Deliverables: Brand guide book, Specific guide books for Team identities, and social media best practices, email design templates, business cards, comprehensive PowerPoint Themes, Microsoft Teams backgrounds, swag and apparel designs. Apparel and swag were opportunities to create unique options for internal teams to simultaneously show NAF pride and their unique individuality.
On-going training was also provided to field marketing teams on best practices, the importance of brand stewardship, and integration with current trends.
